Unlike most brands or logos that are merely decorative, the black and white squares called QR codes have to actually work-meaning they have to actually link the user to an internet site. best url shortener
This article explains best practices for preparing the codes to ensure they work effectively.
The squares, which are known as Quick Response codes, are encoded with website links. When scanned with a smart phone using a QR code reader application, the user is taken to a website. This is a great way to provide off line users with immediate access to more detailed content about the company or product that is available on the internet.
Planning the Application
First, make sure that there is real value in the planned internet link, and don’t print a QR code on your brochure, business card, or custom t-shirt because it’s the latest fad. What is your objective in linking to web content? Are you trying to provide more detailed product information than can fit on a store shelf tag? Are you trying to provide a connection to a site that is frequently updated with the latest information, such as inventory or pricing? Are you linking to a mobile marketplace, so the user can download an application?
Secondly, make sure that the site you are linking to is optimized for mobile use. Since the user will be using a smart phone to access the content, it needs to be optimized for mobile phones. If your website isn’t optimized for mobile, it may be better to link to a site that is inherently mobile friendly, such as your Google Places account or your Facebook Fan page