Are you a webmaster that needs money to keep your website running? Or is your website the only way to earn income? Whatever you are, as long as you are a webmaster or web publisher and need the money, affiliate marketing may work well for you. With affiliate marketing, you might get a lot of money flowing into your bank account easily. And if your website is rich with great content and you want to earn more revenue, why not get into the Google Adsense program as well?
Why Affiliate Marketing?
Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless you are an entrepreneur and prefer to sell your own products online instead of advertising other businessmen’s products on your site. But even online retailers can benefit from affiliate programs, because affiliate marketing actually works for merchants as well as it works for affiliates.
Affiliate marketing, simply put, is a relationship or agreement between two websites, one of which is the site of the merchant and the other is the site of the affiliate company. In this relationship, the partner agrees to allow the merchant to advertise their products on the affiliate’s website. On the other hand, the merchant agrees to pay the affiliate company in whatever manner they have agreed to. This would generally mean easy income for the affiliate, as it would do nothing but place the retailer’s ad on their site. This will also be very beneficial for the merchant, because getting affiliates to advertise their products will be more expensive than hiring an ad company to promote their products.
There are a variety of ways on how a merchant can compensate the marketer with commission for his services, and for a site manager, these methods simply translate into the way he will earn easy cash. Among the most popular compensation methods are the pay-per-click method, the per-customer payment method, and the pay-per-sale method. Pay-per-click method is the most preferred method by affiliates, because their site visitor will only have to visit the advertiser’s site to earn money. On the other hand, merchants prefer the other two methods, as they will only have to compensate you if the visitor becomes a registered one or if the visitor will actually buy their products.
However, making a lot of money from affiliate programs doesn’t depend so much on the compensation method as much on the traffic generated by your site. A website that can attract more visitors has a greater chance to profit from affiliate programs.
What about Google Adsense?
Google Adsense is actually a kind of affiliate program. In Google Adsense, Google acts as an intermediary between the affiliates and the merchants. The merchant or advertiser simply subscribes to Google and provides the latter with text ads related to their products. These ads, which are actually a link to the advertiser’s website, will appear in Google searches as well as on websites owned by affiliates, or by webmasters who have signed up for the Google Adsense program.
While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences. In Google Adsense, all a webmaster has to do is place an icon on their website and Google takes care of the rest. The ads that Google will place on your site will be generally relevant to the content of your site. This will be beneficial for you and the advertiser, because your visitors will be more or less actually interested in the products that are being advertised.
Google Adsense reimburses the affiliate on a pay-per-click basis. Advertisers will pay Google a certain amount each time their ad is clicked on your site, and Google will then forward that amount to you via checks, even though Google only deducts its share of the amount. Google Adsense checks are usually delivered monthly. Also, Google Adsense provides website owners with a tracking tool that allows you to monitor the earnings you are actually getting from a specific ad.
So where does all this lead us?
Anywhere other than profits, profits and more profits! Affiliate Programs and Google Adsense work simply, whether you are a merchant or an affiliate. On the merchant side, a lot of money can be saved if advertising efforts are focused on affiliate marketing rather than dealing with advertising companies. For a webmaster, you can easily earn a lot of profit just by doing what you do best, through building websites. And if you accumulate all of your earnings from both Google Adsense and other affiliate marketing programs, it will surely turn into a large cash sum.