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Specialty Door Blinds

With all the attention given to windows, doors can be a great fit for blinds. Apartment complexes all over have vertical hanging blinds in front of their sliding wood doors, you can get much more creative. French doors are beautiful and are great for letting light in.

If you want to add some privacy, light control or just a touch of accent to your French doors then venetian wood blinds are a great choice. As the portal to your home, it is important that your doors look good and let in who you want when. And window coverings go a long way towards this goal. To really spruce up French doors, consider adding a little lace or sheer material. The delicacy of lace will make the doors look approachable instead of like hard wood and glass. Fabric window coverings are also much quieter. The low-key window shades really add elegance.

To make it feel more secluded, try paring blinds with drapes at your door. The drapes shroud the window blinds. Depending on the color and the material, it can make your door tropical or foreboding. Not really most designers’ ambition, but good for privacy none the less. Try and have your window treatments match your mood… or the mood you want to have in the morning.

When it comes to patio door blinds, most designers fall into one of two categories: the modern – cold, simple often white blinds, and earthy friendly designs. Think about what is already in your home. While a majestic window covering can be a centerpiece of your home, for most it is an accent and utilitarian design. Consider how your blinds match your home and your furniture.

It takes only simple matching sense to know what kinds of blinds go with what kinds of decor. If you have simple neo modern black and white furnishings, a warm den wood blind is just going to look strange. Door blinds are really no harder to install than other blinds, the dimensions are just a little different. Blinds manufacturers will be happy to install your window coverings for you, but you can save yourself a little coin with a DIY attitude to door blinds.

Article Source: http://EzineArticles.com/4786972

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Social WiFi Technology

Social WiFi Technology

Helps Automotive Dealerships Close Deals

Mobile marketing made easier with Social WiFi technology. Immediately reach mobile buyers to sell and promote big ticket items like Cars & Trucks to mobile users when they step on your lot before they search your competition.

We have found that dealerships utilizing mobile communication tools are improving the mobile user experience leading to a proven increased ROI.

Potential customers who visit your showroom, service department and dealership lot are the ideal audience for delivering a social marketing messages through social WiFi connections, This method of mobile marketing could make the difference between just looking or buying.

Repeat customers will be more receptive to targeted mobile messages that are designed to encourage purchasing the latest model or benefiting from special dealer offers for new cars, services and parts.

Mobile users are searching and buying big ticket items like Cars & Trucks. Dealerships adopting mobile user technology such as social WiFi hotspots are improving the mobile user experience to increased sales.

Social WiFi Vs. Free WiFi?

A typical WiFi internet connection is located at the dealership, paid monthly for limited bandwidth access, limited control, private or public access. The dealership has limited knowledge who’s logged on/off and for how long, this could be costing the dealership even more money monthly.

A social WiFi hotspot is a WiFi bridge that allows public users access to the internet. Mobile user give permission, sign on with a social media account in exchange for sharing dealership promotions or marketing pages. The dealership marketing department controls the mobile experience, such as length of user time on line, and types of car or truck promotions users purchase, helping the dealership turn the WiFi service into a profitable mobile marketing machine.

Dealership Benefits

This mobile marketing technology helps potential buyers visiting the showroom, service department or parking area surrounding the building direct access to immediate automotive promotions, discounts, overstocked inventory before buyers begin searching the internet for comparative pricing and models. Social WiFi could make the difference between ‘just looking’ and buying.

Mobile Marketing solves two problems for automotive dealerships

 

  1. Keeps the mobile customers engaged in your dealership before searching competition.
  2. A Mobile opportunity to promote your brand, special offers and capture mobile user contact information

 

Mobile users look for social WiFi locations to get free internet access while they wait for service, shop or buy. Now the dealership is in control, targeting,. engaging and promoting purchasing opportunities.

Today people routinely use Internet research to compare offers while considering a large purchase. This activity is often overlooked by retailers, most businesses are concerned by the possibility of losing a sale to a website business. What if your social WiFi hotspot could create new ways to communicate directly to your mobile buyers instantly:

How Social Mobile Marketing Works:

 

  • Directs mobile users to a web page dedicated to helping people buy cars.
  • Captures user contact details and demographic data.
  • Captures details about people looking around the dealership, even when your offices are closed!
  • Communicates with potential buyer with marketing messages, such as 0% financing or free test drives and daily promotions.
  • Follow-up communications to retarget mobile users for days, weeks and months after they visited.
  • Turn an unproductive 10 minutes in your waiting areas into a valuable lead, new car promotion or service appointment
  • Get mobile users to ‘Like’ your automotive Facebook promotion page

 

Automotive dealerships should be using mobile marketing tools and technologies now as a competitave advantage.

How to install social WiFi hotspots

Installing the technology in your dealership is as easy as an oil change.

You usually receive a specially configured social WiFi router, which plugs into your existing WiFi connection. Make sure you receive “Free WiFi” window or wall stickers and promotional cards to promote your social WiFi to mobile users.

Mobile WiFi hotspot costs less than a few spark plugs per month. Offering the service provides a huge upside for increasing foot traffic and revenues.

Mobile WiFi Coverage

Most indoor areas of car dealerships can be covered by just one social WiFi router, keeping costs to a minimum. Larger buildings, car lots and multi-level locations may require additional coverage.

Ask questions, there are many cost-effective solutions that do not require expensive cabling.

Don’t wait on the automotive industry experts or advertising agencies to get started. You should be telling them to add the service immediately.

This is your competitive edge right now, you must be offering mobile solutions to mobile users. Social WiFi is a game changer for your auto dealership! Mobile customers expect a great mobile experience, otherwise they move on quickly to those that do. Make it work for your dealership!

Social WiFi technology will generate more leads and direct sales for dealerships than social media. A mobile lead generation service that will change the auto industry in every local market world wide.

I would love to about your dealership’s mobile marketing efforts, results and mobile user experience.

 

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Why Are You Writing Articles Anyway?

As a marketer, I have tried just about every type of marketing
strategy available online (although I am guilty of keeping my
ears out for innovative tips).

One key promotional tactic that I have used for over 5 years
now would be – writing articles. I strongly encourage those
with websites to try sitting down and pick a topic in their
niche and write what they know about it.

You’ll be amaze at how many times you will say to yourself
boy that wasn’t as hard as I thought it would be. And you
are right. I’m also going to state for the record that using
PLR articles in the right way can be beneficial as well.

But let’s get back to writing good articles that get read.
Here’s a question for you: Why should you write articles?
And if you are already writing articles on a regular basis,
the question should be, why are you writing articles anyway?

Why Are You Writing Articles Anyway?

When you get down to basics, articles should be written to
inform people that you have something of value to read. It
doesn’t matter if you send your article to 600 directories
and publishers, what good is it if they all turn you down?

Think about it. For your article to get noticed, it has to
be read, right? And for it to be read, it has to be good in
the sense that it’s interesting, valuable or gives a solution
to a problem someone currently has.

The next step is realizing the purpose of your article which
is very important. What do you want? Do you want leads?
Are you trying to optimize your website? Do you want to
brand your name or web page name?

These are things you need to consider before writing your
article. It’s nice to think you’ll get hundreds of links
back to your website but will it really happen if you’re
writing or content stinks?

And you want to take special precautions if you’re looking
to brand yourself because to do this, you’ll need to come
across as an expert in your field of work or niche. So,
make sure you know what you’re talking about.

What Do Search Engines and Publishers Have In Common?

And when you think about it, search engines are not so
different from publishers. How? Well, they both are looking
for good, quality content to show their readers.

Don’t fool yourself. There’s big competition out there. They
do not lack content since a lot of people write. What they at
times lack is quality content.

How can you take advantage of this problem and beat your
competition hands down? Write with the reader in mind.

Write with the goal of helping them solve a problem that you
perhaps had. Yes, writing from your own experiences can show
the reader they’re not alone out there. You can also share
ideas and tips from other experts you respect.

Remember, the more people that actually read your articles,
the better chance of them seeing your resource box at the
bottom which if written properly, will grab their attention
enough to get them to your website.

That should be your goal. Then and only then can you win
their trust and eventually sell them on whatever you are
marketing. By doing this, you’re articles accomplish their
goal and you’ll gain wide exposure as an expert author.

 

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Google News – Just Another Article Announcer?

In Google’s recent battle towards becoming an international news center, I’ve come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn’t it seem like Google News resembles an article directory of some sorts?

Google News World: news.google.com

Google News Canada: news.google.ca

Google News UK: news.google.co.uk

I only mention this because when submitting my internet marketing articles, I often wonder if they show up within Google News? 9 times out of 10, they do! In fact, they usually show up within 48 hours of being indexed from other top related websites.

How does Google News select it’s content?

Right now, it seems that “news centers” & “press release companies” related to your field online are profiting from these search results. When you think about it, wouldn’t a press release be a form of news anyways? Possibly…

If you take a good look at the websites who deliver the content within Google news, you will notice that only a select few are providing all of the results. Again, it’s possible that Google’s news algorithm is still in its infant stages and probably has a lot of uphill battles to conquer.

It may be in Google’s best interest to assemble a team of experts in different fields to accept articles/news submissions in order to keep the news source within the Google kingdom.

There is Only A Fraction of Results Showing:

While searching through the GN section, you will also notice a relatively small portion of actual search results coming up. Only a fraction of a percentage of results get listed within the GN search results compared to the same results within the regular search results found on Google’s main page.

Only the sections on the left deliver actual real-time news. These are: Top Stories | World | Business | Sci/Tech | Sports | Entertainment | Health. These links provide real-time results delivered from credible news sources online.

Google News Alerts – Ezine anyone?

When you think about it, you are giving Google your email address to get related articles to the search term delivered to your inbox, how does this differ from any other regular newsletter? Are we going to start seeing Google AdWords within the news alerts? Will they consider giving large corporations the opportunity to advertise within their email alerts as a one time mailing! I hope not.

More and more we are seeing less of the Google we once knew and have come to love (A search bar with some great results). Since Google’s IPO, the development team at GG are starting to launch applications online that are starting to resemble what we now know as the great Yahoo Portal.

Will there be any difference? Probably not.

One Great Point About Google News:

They have given you the ability to customize your page to show whatever news topics you want. Simply look at the right side for a button that says “Customize this page New!”. Once you click on this link a drop down box shows you all the main topics you have listed within your page. Simply click on the topic you wish to customize or remove. The best part of it all is that you can click on “Add a custom section” and simply search for the topic you wish to have listed on your page.

All in all you can create an entire custom news page (author articles) that relate to your industry.

Martin Lemieux is the owner of a successful article directory network with over 80,000 author submitted articles, with over 30,000 active authors world wide.

 

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Things to Consider Before Travelling Abroad

Making an international trip can be quite daunting; besides the paper work and travel documentation that could be lengthy if not organized well, there are other important things to consider before boarding a flight.

Travel companies usually provide advisories for international passengers depending upon the destination you are headed to. However, factoring in details pertaining to certain vital circumstances can make all the difference between an enjoyable trip and a botched trip.

Some of the broad guidelines that are useful as a checklist for you before going abroad are:

Travel Documentation

• Ensure travel documents like tickets, passports, visas, accompanying papers etc. are kept separately in a pouch that can be accessed easily

• Make at least two additional copies of all documents; one set can be hand carried while the other can be packed in checked-in luggage in case originals get misplaced or stolen. In addition, leaving a copy of the passport with a family member or a close friend can be useful in cases of lost or stolen passports. A scanned soft copy in your email account can also be extremely useful.

• If you carrying travelers’ cheques or other currency documentation from a bank, ensure that it is included in the travel documentation kit.

Currency

• Ensure Credit or Debit Cards are usable in the destination you are traveling to. It’s good to inform the bank if you are going on an extended trip for 6 months or more.

• Keep abreast of currency conversion rates. It’s advisable to cash currency or travelers’ cheques at bank branches instead of airport counters where commissions can be exorbitant.

• It’s very useful to carry some local currency as credit cards may not be accepted in all places like underground trains, buses and taxis.

• Know about entry / exit fees when you are traveling. These charges are usually not included in the ticket and can range from a few dollars to as much as a few hundreds.

Health & Security

• Getting a complete health check-up and carrying certified documents for vaccinations and medical insurance is a must. Carrying a prescription from a medical practitioner for medication you are on is necessary.

• Check with insurance provider if medical emergencies are covered.

• Remember to register with the embassy or consulate so that in case of unforeseen circumstances or conditions, your safety can be assured.

Research local conditions and factors

• Carry a map of the location and get as much information on local conditions like weather forecasts etc.

• Guidebooks on local sightseeing spots, events, festivals etc. with timings, costs, directions to reach etc. are a must.

• Try to learn a few important words and phrases if a common language is not widely spoken; carrying a translation book can be useful to make a conversation while shopping etc.

• Having some knowledge about local customs, dress codes, and restrictions can help to a great extent.

Packing & luggage

• It’s advisable to carry a set of clothes and essentials in hand baggage in case checked-in baggage gets misplaced or arrives later.

• Read travel regulations and restrictions on the number of bags that are allowed for check-in and cabin along with size and weight of suitcases and travel bags.

• Carry a snack like a roll, sandwich or cookies and a bottle of water to get you through after landing if there are delays and snags at the airport.

• Electronics like chargers, adapters, and iPods should be checked to ensure the voltage they work in matches that in the country you are going to; activating travel apps and roaming facilities on the mobile phone is very handy.

 

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Offshore Web Design and Development – Use Great Opportunities

Sooner or later every small or medium business owner realizes that he needs a web site for his business. And almost everybody wants to have great web site for affordable price because usually web site design budget is quite limited.

There are few ways to find the best solution.

  • Somebody prefers to design the site by himself – but it takes much time and labor, distracts from the general business, and let be frank – you have seen many of such “DIY” – web sites -they lack professional touch and look unfinished or overworked.
  • Somebody decides to hire a professional web design company but in case of limited budget he has to say “good-buy” to many features he wants to see on the web site, because web design companies are also businesses and they can’t work for “thank you very much” only.

 

So what to do when you want to have great web site but your web design budget is limited?

Think about IT-outsourcing and offshore web design and development!

There are many web design companies in other countries, mostly of Eastern Europe and East-Southern Asia that operate with small budgets and offer great web design works

How it is possible? There are different economical factors which condition on low internal expenses of the companies in these countries so they can do the same volume of work but for lower price than it costs in USA, Canada, UK, Western Europe or Australia. So offshore web site design and development helps to keep prices at least 3-5 times less.

You can say “Yes, this is cool that I can save my money but how they will do the work if I am here in USA but they are in Ukraine, for example?” Easily! In our age of Internet this is not a problem at all! Practice proves that for web site design project it’s enough to have communication through email, instant messenger (ICQ, AOL, MSN) or IP-phone.

You can say “How can I trust somebody whom I have never seen before and most likely will not ever see?” Actually this question must the web design companies ask, not you, because there are many of IT-outsourcing companies and competition is quite strong in this area, so to get a customer many companies allow the first payment after 30-50% of the project completion, i.e. you pay after you have seen good results and satisfied with the work.

And as in onshore web design you need to pay much attention while choosing web design company: look at their previous works in portfolio, and ask about previous customers’ references. Ideally all this information must be accessible on the company’s web site.

As for the rest there is not much difference between offshore and onshore web site design process. You see the results of work in the progress, make your comments, see changes, agree them. When the project is complete and the site is ready to be uploaded to your server, you make final payment. It’s also not a problem – you can make payment by credit card, PayPal, wire transfer, Western Union, etc.

So let’s resume what you must know when dealing with offshore web site design:

  • If you are on “tight budget” and can’t afford spending thousands of $$$ for your web site design you should think about trying offshore web site design opportunities.
  • There are many countries, which take part in offshore web site design; the most well known are India, Russia, Ukraine, Romania, Philippines.
  • To make right choice of offshore web design company for your web site design take into consideration the company reputation, portfolio of previous works, previous customers’ references, quick and competent feedback to your initial request.
  • To avoid problems you must be attentive and ask exact questions about payment policy and method, timescale and milestones of the project, conditions of the ready site delivery, warranties, post-development support and maintenance.

 

At your first experience with offshore web design you can see it to be too risky and complicated, but this feeling will be replaced with real satisfaction when you will see your new great web site live in the Internet and you realize how much you have saved on its design.

 

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What Is Influencer Marketing and How Can It Help Your Brand?

Strategic advertising and public relations will help build awareness of your brand, but word of mouth recommendations reign supreme.

According to the 2013 Nielsen Global Survey of Trust in Advertising, up to 84% of respondents say they consider “earned advertising” (word of mouth and recommendations from friends and family) to be the most trustworthy element in their purchasing decision-making process.

Influencer marketing is another way of describing word-of-mouth advertising. It centers on attracting the interest and loyalty of a few key individuals (rather than an entire target market)-individuals who have a clear, demonstrated influence over potential customers.

As noted, these can be friends or family members, but with the advent of social media, word-of-mouth is also digital. Many of us now look for advice and guidance to influencers on various social media platforms-advice and guidance that often directly shapes our consumer decision-making process. It makes sense to focus your brand-building efforts on influencing the influencers, so they can share news and recommendations about your brands with their networks -resulting in a potentially dramatic increase in the range and scope of awareness of you and your business.

Influencers can:

 

  • Write an article or blog post about your business.
  • Promote news and information about you.
  • Invite you to become a guest blogger on their site.
  • Share links to your original content with their fans or followers.

 

Who are the influencers in your field? Such individuals can be industry experts, popular bloggers, high-profile thinkers and others. If some of these people are already part of your professional network, it’s worth your time to make sure they know something about you and what you do. Keep in mind influencers can have a vast following, but “niche influencers” with a relatively small following can still have a sizeable impact on your brand.

Read the influencers’ blog posts. Comment on the posts, while making sure your comments add value. This makes you a more significant part of the ongoing discussion and will likely catch the eye of the influencer. Nowadays, you shouldn’t be adding links to your website within the comment as this automatically reads as spam.

A demonstrated record of participating and adding value is the start of the most important aspect of influencer marketing-building a relationship with individuals whose words carry so much weight with others. Relationship-building steps include:

 

  • Following influencers’ social media accounts.
  • Retweeting their content.
  • Inviting them to provide a guest blog on your site.
  • Posting a guest blog on the sites that they follow.
  • Asking to contribute a guest blog on their sites.

 

If you’re just discovering who the key influencers are, take a close look at their blog posts and get a sense of their fans as well. Chances are, these people are equally passionate about the subject and might also be valuable influencers in their own networks. It’s certainly helpful if they become familiar with your brand, too.

Forging relationships with key influencers takes time. Be patient in your communications with them (the hard sell won’t work). The process is similar to cultivating prospects for an eventual sale. Success rarely comes overnight. Your goal is to foster trust and that requires a concerted, ongoing effort.

Influencer marketing can favorably affect all of your business objectives, as long as you stay focused on building a long-term relationship and adding value to the online conversation.

 

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Why Bowling Shoes Are A Necessity If You Are Serious About Bowling

There are shoes specially made for every situation you can think of. Sports are no different. Basketball calls for basketball shoes. Soccer calls for soccer shoes. Football has its own shoes. There are golf shoes, yachting shoes, skateboarding shoes, ballet shoes, etc. Bowling, of course, is no exception. Anyone who’s ever gone bowling has an image in their mind of what bowling shoes are all about. They figure they’re ugly and slippery.

Well, bowlers know there’s more to it than that. Most of the negative sentiment towards bowling shoes is due to the fact that most people experience only the relative discomfort of tired old rental shoes from the local bowling alley. If you’re going to be bowling more than once in a blue moon, it behooves you to invest in your own pair of bowling shoes.

First of all, bowling shoes do not have to be ridiculous multi-colored affairs which induce seizures just from looking at them. They’re available in a number of styles and colors just like any other athletic shoe. For those of you who love those classic ugly rentals, fear not, for those are readily available as well. As with other types of shoes, bowling shoes run the gamut when it comes to prices. You can spend $30 or you can spend $200. It’s all a matter of how much you’re willing to spend. While most bowling shoes are designed in a relatively formal style which most of us are familiar with, there are now plenty of bowling shoes which closely resemble conventional athletic shoes or sneakers.

The bowling shoes which resemble conventional athletic shoes are known, quite logically, as athletic bowling shoes. These are made for the beginning to casual bowler. They feature sliding soles on both shoes. The other type of bowling shoes are known as performance bowling shoes. These are the kind dedicated bowlers and professionals wear. Few people realize this, but pro bowlers wear shoes with one sliding sole and one non-slip sole.

When choosing performance bowling shoes, remember that the sliding sole goes on the shoe opposite of which hand you use. Therefore, a right-handed bowler is going to want the sliding shoe to be the one on their left foot. There’s a third option, which is performance bowling shoes with interchangeable soles. This allows the nuanced expert to adjust the degree of slide and change materials for different surface characteristics. You might think that all bowling lanes are the same but the dedicated bowler will tell you otherwise.

As with any other sport, your choice of equipment is key to your success. After choosing your ball, the next most important thing you’ll do is choosing your shoes. There are some excellent sites online to learn more about bowling shoes, and there are plenty of retail outlets doing business on the web. Online retailers expand the number of options you have when shopping for bowling shoes, and they provide convenience.

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Planning Your New Blog

One common mistake new bloggers make is not realizing that managing a blog is similar to publishing a magazine. Your blog, to be successful, requires constant planning, research, analysis, and then more planning. You have to keep on top of your topic niche, but this means different things for different people.

For example, if you are blogging about something you do everyday, and are offering “how-to” type of info, then you may not need to do a lot of reading to keep on top of your topic. On the other hand, if you are writing about new products in your industry, unless you are creating these products yourself, you will probably have to do regular research to keep up.

I write several blogs that fall into different categories. For my computer programming blogs, I draw on my experience in a particular computer language and generally do not need to do any research, unless I want to blog about new software and tools. These programming blogs, however, take a great deal of effort, and any code I write has to be tested. The time investment per article is equal to or more than I spend on “research” blogs.

For product-related blogs, I have to do regular, intense research. I use Google Alerts (http://google.com/alerts) to have snippets of web or blog pages delivered to my email on a daily basis. Google Alerts lets you type in a few keywords and your email address, along with a delivery frequency (weekly, daily, as-it-happens). I get updates on several keywords nightly. They’re a boon to my research, but if I fall too far behind in checking the alerts, the resulting giant to-read list can get intimidating. (By the way, Yahoo! and MSN have similar services.)

What I do with the alerts is skim over them. If a snippet interests me, I’ll click on the link to visit the source web page and read the full story. I try to read several stories on the same topic, then summarize all of them into one short article, add links to the source stories, and add my own spin to the topic, either supporting or refuting what is being said in the stories. Adding your own spin is essential, as it is your opportunity to add your own personality – which is usually more evident in your original blog entries. Anyone can write a summary; make that summary yours.

With blogs that document my experience on a topic, I try to think about what I know now that would have helped me when I was starting out. Someone out there can do with your guidance. Providing this guidance in a blog is an excellent way to build rapport with readers. I feel that anyone can do this, regardless of what type of business you are in. But there are some questions you have to ask yourself, and which you should answer before you start blogging:

    • Why are you blogging? Are you essentially trying to sell products and services (either online or offline), or showcasing your experience for some other reason? I blog for several reasons:
      • I love to write.
      • I can earn advertising money.
      • I have a number of e-books that I’m writing, which I eventually hope to promote via some of my blogs.
      • showcase my blogs for small business owners who want to see what a blog for their industry may look like. For example, I have a couple of potential clients who are small- to medium-sized merchants that sell antiques or home decor and fashion. I’ve set up an example blog for them to view the possibilities.
      • I showcase my experience on a topic, in order to gain contracts for website or blog architecting, design, or technical writing.
    • Who are you writing for? My blogs are each targeted to different people. Even though several of them are showcases that exist in hopes of getting me contracts, they are written as any magazine on the same topic might be. For example, my antiques/ home decor blog is written for anyone who has an interest in such. In this case, I’m targeted buyers, not dealers. But the way I’ve set it up, my intent is to attract dealers to eventually write articles. My blog about spinning blogs is aimed at both people who write only one blog and those who write, or want to write, several blogs. I have to achieve a balance in my articles to cater to both types of readers.

 

    • Who is going to write the blog entries? If you are the sole proprietor of the business you are promoting and have no employees, this will have to be you, as no one else knows your business as well as you do. If you have employees, you might have them participate: you sketch out ideas, they finish the articles. Or if your employees don’t have sufficient writing skills, you might consider an intern who wants to learn your business.

 

    • Who is responsible for the quality of the content? Someone has to take on the role of editor. Ultimately, as a business owner, you should “own” the content. If the blog is promoting your business, it must maintain credibility, otherwise that will reflect badly on your business. But in reality, someone has to edit the content, especially if you are not the writer or if there are multiple writers. If your business is large enough to have a marketing department, they are the most likely “owners” of the blog. Otherwise, the task of editor may fall to you. Some blogmasters-for-hire will assume the role of editor.

 

    • Who will be the blogmaster? This is a hybrid task, falling partway between marketing and partway between (technical) webmastering. It includes managing the blog, posting of entries, optimizing content for the Search Engines, and analysis of blog traffic. Blogmastering is yet another task you will probably have to add to your own to-do list. However, some bloggers out there will help you manage a blog, typically for a monthly fee, or for a retainer plus a per-post fee. These fees may include promotion as well as analysis of incoming web/ blog traffic. The latter is crucial; geo-targeting is essential to businesses which have geographical differences or limitations. For example, if you run a local business, but are finding that much of your web traffic is coming from another state or even another country, you may want to re-think your blog strategy. (Example below.)

 

  • With what frequency will entries be posted? Typically, it’s wise to post entries two or more times a day, at least 5 days a week – although there are “weekly” blogs. Your blog entries do not always have to be large articles, and can often be summaries of other blogs or their articles, a list of resources, a few helpful hints, or relevant tips on saving money. However, every once in a while, you should write a longer article. To place higher in the Search Engines, your entries should be at least 75 words in length, when possible. Note that if your business is purely regional, and is unlikely to interest anyone outside of a certain geographical radius, blogging may not be as effective for you. In that case , you may want to set up a portal blog and invite other business owners from across the country/ continent/ world to participate. The “helpful hints” entries are of interest to all readers, but a region-specific blog entry could link to the writer’s own business website. Keep in mind that the synergy gained from multiple points of view has proven itself in terms of web traffic on various blog networks. There is also less onus on a single writer to blog everyday, and the increased number of total daily blog contributions is likely to draw more blog traffic than for several small regionally-based blogs.

 

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What Are Some Of The More Common Shoe Accessories And Why Do We Need Them?

When we talk of shoe accessories we are speaking of those things that are made to help make your shoes last longer. These may include such things as shoetrees, shoe bags, shoe stretchers, and shoe polish.

One popular shoe accessory is the shoetree which is inserted into your shoes when you are not wearing them which helps keep your shoes in their original shape. This practice will keep the shoes from shrinking as well as keep them from becoming deformed, especially in the case of leather footwear. These accessories are also an excellent storage tool and since you can purchase these shoe trees in the form of racks that will hold a large number of shoes they will do double duty as a shoe tree and help reduce clutter.

Another hot item for the shoe enthusiast is a custom shoe bag. These accessories are an excellent choice for storing your footwear when you are traveling or if you have activities that require you to change shoes after work or a day of other activities. For example if you go straight to the gym after work, you can bring along your workout or exercise shoes in your shoe bag.

Sometimes you may find it necessary to stretch your shoes to make them fit better and this can be done quite easily with a shoe stretcher. These can be especially helpful to those who have conditions such as bunions or corns. These aren’t the answer to all foot problems as some foot problems may require a visit for treatment from a podiatrist. Just be careful, leather can only be stretched so much before it tears.

One product that people may not think of as a shoe accessory is shoe polish which is used for maintaining a great number of shoes and boots by many people. If you want your shoes to last as long as possible it is essential that you use polish to keep them moisturized and conditioned so they will not dry and crack or become misshaped. Shoe polish is also excellent for covering and filling small cracks and scratches that may occur from normal wear. The practice of polishing your shoes properly can make your shoes last as long as possible and prevent them from being damaged more.

If your footwear is not leather then you will want to find the right maintenance methods for that particular type of shoe. If you have shoes that must be washed in water you may want to hand wash them and then hang them on a shoe tree to buy.