In light of good business practice traditional methods tend to echo each other in sentiment and substance. This often can lead to mediocre and level rates of business return as it often following a set pattern and therefore linear in its approach.
New more dynamic styles in theory can broaden a business approach but for the “Conoscienti” sometimes may not be adhered to with the same volition and desire. So why change? Who can argue that change is good and not the ordinary being shaken about.
The concept of the Sales Funnel is one such very attractive mechanism which is to bring about change to a business,particularly, the customer data base. It lends itself to everything that is new, modern and forward thinking yet at the same time demands the core of tradition too.
The internal mechanism of the vehicle brings together in a coordinated fashion a database in such away that a sense of purpose and life is instilled in to something that often is blocked with old emotion. By this I mean that business leads which have been around the block can remain stationary for a long time awaiting until a fresh pair of eyes arrives with enthusiasm.
So looking at why a sales funnel should be used and why a business needs to have a change around brings the sales funnel in to its own. The component parts need to operative in a follow through sense, objective and consistent.
A good sales funnel will bring together a sequence of timely and methodical approaches to a customer database, with a practical sense of understanding and clarity.Meanwhile as the funnel moves into action the customer is placed in to a more active environment than it had enjoyed previously with little or no engagement.